Solaya Resort is a conceptual family resort brand created to deliver the excitement of an Orlando getaway with the comfort and elevated experience of a luxury resort. Designed for families of all ages and backgrounds, Solaya balances kid-friendly adventure with relaxing experiences for adults—all without the traditional luxury price point.

The project focused on developing a complete visual identity and carrying it across multiple guest and marketing touchpoints to create a cohesive, energetic, and upscale resort experience.

 

Project Scope
Brand Identity · Logo Design · Art Direction · Hospitality Collateral · Web Design · Email Marketing · Social 

 

Brand Concept
Little adventures. Grown-up escapes.

 

Campaign Message
Vacation doesn’t end at the parks.